DAVID SWEET

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Sweet: Estrellas latinas lucha para los endosos

Durante el Juego de Estrellas el martes, le espera una serie de jugadores latinos — como República Dominicana natal, José Bautista, cuyo jonrón destreza se le solicite un registro 7.400.000 votos a su favor — a brillar en el campo.

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Sweet: Latino stars struggle for endorsements

During the All-Star Game on Tuesday, expect a number of Latino players — such as Dominican Republic native Jose Bautista, whose home-run prowess prompted a record 7.4 million votes on his behalf — to shine on the field.

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It’s a Super time for Las Vegas, too

Forget falling profits and a grim jobless rate. The United States knew for sure it had entered a recession during a football game last February.

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Opinion: A-Rod's steroid link spells endorsement doom

The Yankee Year just gets worse and worse for Alex Rodriguez.

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Sports Biz: NHL is back on solid ice again

Hearken back five years, when the National Hockey League looked to be inching toward its demise.

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Sports Biz: Fan conventions on the rise

Back in the 1980s, when the Chicago Cubs unveiled the idea of a fan convention during the offseason, about 2,500 people showed up for the inaugural event.

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Sports Biz: Five sure bets for 2009

In 2008, the sports business industry was full of surprises.

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Sports Biz: Sports and Hollywood

Just in time for the holidays, “The Wrestler” has appeared in movie theatres to stunningly good reviews. Mickey Rourke – who seemed to have peaked a generation ago in “Barfly” – has already been touted for an Oscar as Best Actor.

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Sports Biz: Bowls may lose sponsors

For college football purists, the wretched economy could offer a blessing; corporate sponsors may start dropping their names from the once-hallowed bowl games.

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Sports Biz: NASCAR on the skids

Every December since the Reagan Administration, the denizens of stock car racing have gathered in New York’s elegant Waldorf-Astoria to congratulate each other on another successful year amid a slew of parties.Yet this year, the mood at NASCAR’s end-of-the-year ceremony was so grim that, if one had to compare it to a type of car, the only fitting example fitting would be a hearse.During the Sprint Cup Series Awards ceremony, winners were more intent on urging support for a Big Three bailout than thanking those who got them to the podium. A Ford party was dropped. ESPN.com noted the annual parade of stock car drivers gunning around Times Square was canceled — too pricey.Though the news was already bleak during the gathering in early December — layoffs had hit top NASCAR garages such as Dale Earnhardt Inc., and it had become obvious that few teams would run a full slate of races in 2009 — the news has worsened since then. The Detroit News reported GM has yet to renew a decades-long

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SportsBiz: Cubs fans' ultimate resting place

When Dennis Mascari lost his father last year, he frequently visited the mausoleum where his remains are interred.

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SportsBiz: Golf industry gets hit hard

Behold the golf course. Graced with rolling fairways, pristine greens, ancient oaks and other natural fanfare, it presents a striking picture.

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SportsBiz: Going retro brings in money

For the most part, pro teams look to the future. The New York Mets are anticipating Opening Day 2009 at a new stadium, while fans wonder if any free agents will be signed to buttress next year’s squad. NFL franchises are focused on making February’s Super Bowl. Scouts are scouring colleges and even high schools in hopes of landing the next superstar who will dominate sports in 2015.

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SportsBiz: Cal's unique seat-pricing concept

High above Memorial Stadium at the University of California in Berkeley sits a patch of land known as Tightwad Hill. Decades before Cal captured national attention with its Free Speech Movement, fans cheered for the Bears football team from that vantage point. Its main appeal ­ – aside from the spectacular view of the San Francisco Bay – is its price: Free.

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SportsBiz: Long-term deals keep sports afloat

Back in 1930, as the Great Depression started its long, tortuous reign, it was mentioned to New York Yankees slugger Babe Ruth that he made more money than President Herbert Hoover.

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SportsBiz: How UFC crushed its competition

When Johnny Drama is called into the eight-sided cage by Chuck Liddell during an episode of HBO’s hit series “Entourage,” the mixed martial arts fighter demands that the terrified Drama – who had mouthed off at Liddell in a parking lot – get down on his knees and beg for forgiveness.In a nutshell, that is how Ultimate Fighting Championship (UFC) – of which Liddell is a top star – has treated all competitors. Last month, mixed martial arts organization EliteXC failed. In the last few years, UFC has purchased a huge rival, Japan’s Pride Fighting Championships, along withWorld Extreme Cagefighting and World Fighting.Today, UFC is the undisputed champ of the mixed martial arts world. According to Forbes, UFC is likely to generate $250 million this year, about 90 percent of all mixed martial arts revenue. The matches often sell out venues, such as the 13,300-capacity MGM Grand Garden Arena in Las Vegas, at an average ticket price topping $250. Three of its cable show

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SportsBiz: NBA goes small to win big

Here’s one way to beat a bad economy: Move a National Basketball Association franchise to a region hungry for professional sports.

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SportsBiz: Jets score big in auction for seats

Back before Super Bowl III, Joe Willie Namath guaranteed a victory over Baltimore, an outlandish claim for a 17-point underdog. But the New York Jets delivered, becoming the first team from the American Football League to capture an AFL-NFL Championship.

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SportsBiz: 'Death tax' and NFL owners

Every Sunday, Pittsburgh’s Dan Rooney and other National Football League owners cheer on their teams. As important as those battles are to the titans of pro football, a larger one looms on the first Tuesday in November.

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SportsBiz: MLB's dollars per win analysis

Back in 1923, the New York Yankees built an entire stadium for $2.5 million. This past season, just one victory in their aging edifice cost the franchise almost as much: $2.3 million.

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SportsBiz: Here come the Hawks

Only a few days into his job as president of the Chicago Blackhawks, John McDonough invited over a 68-year-old who previously had been shunned by the franchise for decades: Bobby Hull.

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SportsBiz: Big money for stadium scraps

Back in the 1960s, two famous New York ballparks – Ebbets Field in Brooklyn and the Polo Grounds in Manhattan – were demolished.

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SportsBiz: No Tiger, no worries for Ryder Cup

Last month, Padraig Harrington captured the 90th PGA championship at Oakland Hills Country Club – and America yawned.

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How the Red Sox thrive in quaint Fenway

- Painted on a wall within Fenway Park's executive offices are sentences from John Updike's famous New Yorker piece about Red Sox star TedWilliams. In it, his home field is memorably described as a "lyric little bandbox of a ballpark."

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Is Favre financial savior for the Jets?

The most exciting storyline of the 2008 National Football League season looks to be Brett Favre’s performance in the bright green uniform of the New York Jets.

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